Boehringer Ingelheim Regional Head, Swine Marketing LATAM in DULUTH, Georgia
Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment which benefits our employees, patients and communities.
The Regional Marketing Head is the key role that ensures that globally developed strategy for the Business Segment of responsibility is tailored and implemented in the (R) OPUs consistent with global guardrails. This role utilizes deep knowledge of the Business Segment to drive executional excellence through comprehensive knowledge of the BuSe (customers, overall industry, and its competitors), BI’s governance model and works in collaboration with CE and RBMs. This role has direct influence in the determination of global strategy through advisory loops back into Global that are fundamental for the current and future success of the business segment.
As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees
Duties & Responsibilities:
Looking at the organizational levels for BI Animal Health, this role is located on the “Regional” level. The Regional level is accountable for translating the global strategy, defined in the “Global” level, into tailored local go-to-market models. Strategic decisions and global guardrails are taken and defined on the “Global” level. The “Regional” level is responsible to ensure that local implementation of the translated global strategy is implemented within the globally defined guardrails; deviations require “Global” approval. All responsibilities for “Regional” roles are to be to be conducted in compliance with the GCO Governance Model
Business Segment Portfolio Strategy tailoring: Works with the (R)OPUs to provide critical advice to successfully tailor strategies for BuSe, ensuring that it is within the global framework; focuses on excellence in execution of all global / regional projects and launches; provides input into (R)OPU talent management
Marketing Planning & Implementation: Advises and leads, in alignment and cooperation with the Head of Region and the SBU Global counterpart(s), the execution of marketing objectives and strategies for the Region; develops relevant marketing platforms and executes region-wide BuSe campaigns, with purposeful differentiation based on portfolio and category strategies
Brand Stewardship: Ensures implementation of brand activities in accordance to the brand identity and guidelines process i.e. consumer promotion materials, POS, regional PR materials, social content; plays and active role in cross pollination, best practice sharing and disseminations of assets to local marketing partners
Brand Planning: For the respective BuSe, leads the process in the region, in alignment with the global brand planning process. Identifies areas for improvement
New Product Launch and Commercialization Plan development and execution support: leads product launch and supports commercialization through the region, in collaboration with CE and RBM and serves as the BuSe point-person; together with CE and RBM, monitor globally defined KPIs for commercialization, and contributes BuSe review of forecast to consolidate plan for RBM
Integrated Marketing Plan and Execution: works closely with global SBU to influence and advise on global strategy; collaborates with global SBU to manage the overall integrated marketing planning process; contributes to local BuSe through advice / consultation on setting goals for GTM models (with RBM and CE)
Business Performance: regularly conduct in depth analysis of market trends, maintain current knowledge of brand performance, review competition to issue recommendations to optimize local action plan; provide input into (R) OPU talent management
University degree from an accredited institution required; Master’s degree (e.g., MBA, MSc) desirable
Strong finance executive acumen
Experience in customer facing commercial organization
Strong experience across marketing spectrum (from launch to rationalization and LCM)
Proficiency in MS Office applications (Excel, PPT essential)
Executional excellence and leadership to translate global strategy into regions
Persuasiveness & influence to successfully advise
Strong analytical thinking, action planning and organizing
Strategic thinking, creativity and problem-solving
Project and process management skills
Ability to be flexible and adapt quickly
Excellent communicator both written and verbal
Cultural awareness and flexibility
English and second language proficiency mandatory.
Desired Skills, Experience and Abilities:
- Past leadership experience desirable
Must be legally authorized to work in the United States without restriction
Must be willing to take a drug test and post-offer physical (if required)
Must be 18 years of age or older
Boehringer Ingelheim is one of the world’s top 20 pharmaceutical companies and operates globally with approximately 50,000 employees. Since our founding in 1885, the company has remained family-owned and today we are committed to creating value through innovation in three business areas including human pharmaceuticals, animal health and biopharmaceutical contract manufacturing. Since we are privately held, we have the ability to take an innovative, long-term view. Our focus is on scientific discoveries and the introduction of truly novel medicines that improve lives and provide valuable services and support to patients and their families. Employees are challenged to take initiative and achieve outstanding results. Ultimately, our culture and drive allows us to maintain one of the highest levels of excellence in our industry. We are also deeply committed to our communities and our employees create and engage in programs that strengthen the neighbourhoods where we live and work. Boehringer Ingelheim, including Boehringer Ingelheim Pharmaceuticals, Inc., Boehringer Ingelheim USA, Boehringer Ingelheim Animal Health USA, Inc., Merial Barceloneta, LLC and Boehringer Ingelheim Fremont, Inc. is an equal opportunity and affirmative action employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender identity or expression; affectional or sexual orientation; disability; veteran or military status, including protected veteran status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
Boehringer Ingelheim is firmly committed to ensuring a safe, healthy, productive and efficient work environment for our employees, partners and customers. As part of that commitment, Boehringer Ingelheim conducts pre-employment verifications and drug screenings.
Organization: US-Merial, Inc.
Title: Regional Head, Swine Marketing LATAM
Location: Americas-United States-GA-Duluth
Requisition ID: 1710302