IBM Sr. Manager, Analytics Implementation in ATLANTA, Georgia

Job Description

We’re looking for a Sr. Manager, Analytics Implementation to join our talented team of people who are passionate about the weather.

Does the thought of working for a brand with a global reach of more than 200 Million people excite you? Would you be motivated by the opportunity to measure, analyze and refine analytics implementations in order to fuel growth worldwide? Do you aspire to work with one of the largest consumer data sets in the world?

If this sounds like you, read on!

As a Sr. Manager of Analytics Implementation, you will call on your proven experience in tag management strategy, guiding teams on requirements, best practices and troubleshooting. You will work in a fast paced environment to provide continuous improvements in the data ecosystem. Your work will result in highly articulate guidance and data standards that ultimately feed the backbone of product roadmaps. And you’ll do this working closely with one of the best consumer product organizations in the world.

At TWC we use science, data and user-driven insights to guide our work. Your day-to-day is never the same: Fast paced, often fun and never boring.

What you’ll do:

Work closely and effectively with a broad range of roles to identify, define and implement key performance indicators across all digital platforms. These would include:

Reach metrics

Engagement measures

Loyalty measures

Technical performance data

Create strategies and specifications for data capture based on business requirements

Work with cross-discipline teams on integration and validation

Ensure data capture is consistent and accurate across platforms

Prioritize business critical requirements, communicating your recommendations to key stakeholders

Track tag usage, recommending appropriate action to remain within contracted levels

Identify best-in-class digital measurement techniques, tools and vendor partners

Create a culture that values analytical discipline and rigor as part of the product development lifecycle

Required Technical and Professional Expertise

Undergraduate degree from top school required; advanced degree preferred

Must have at least 5 years Analytics implementation experience; reporting and analysis experience a plus

Proven track record of configuring analytics platforms, tagging, and segmentation

Deep knowledge of analytics tools, particularly Adobe (Omniture) and Localytics

Familiarity with comScore tags, campaign tracking software desired

Candidate must possess excellent communication skills- be clear and accurate, and be comfortable speaking in front of large groups

Ability to deploy relentless initiative and ownership in challenging situations

Experience working within the digital consumer industry preferred

Experience working in an agile development environment strongly preferred

Preferred Tech and Prof Experience

Desire to make the best products in the industry hands-down

Infectious curiosity — always looking for opportunities to learn new things

Self Motivated, open minded with a sense of humor

Candid, honest and above all thoughtful and kind

EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.