Relocation Provided: Job Posting End Date: March 20, 2018 Job Profile: 30018189 - Media Consultant II Company: 0101 Coca-Cola North America Grade: 12 Function: Marketing Role: Level 7 Travel Required: Open for Referrals: Position Overview: Why Join Coca-Cola North America? Its an exciting time to work in The Coca-Cola Companys flagship market. Were accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do whether were innovating to give consumers the drinks and packaging sizes they want, or building our eCommerce capabilities. People are our focus when were collaborating with our diverse network of locally-connected bottling partners, and when were returning every drop of water we use to communities and nature. And people with the different backgrounds, skills and perspectives they bring to our workplace are helping transform our business, one big idea at a time. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better. Function Specific Activities: The Senior Manager, Connections Planning & Investments is responsible for providing critical thinking and thought leadership on 2 to 3 brands across our Portfolio. This role will report to the Director, Connections Planning & Investment. This role is also responsible, in partnership with Brand Marketers, Content Partners and broader cross-functional marketing community for building best-in-class brand connection plans across most relevant paid, earned, owned, and shared connections points. This individual will develop prioritized investment strategy inclusive of internal and external investments to build strong connection plans across paid (Broadcast, On-line Video, Radio, Digital, Mobile, Search, OOH, Print, etc.), earned (PR, influencers, social), owned (packaging, liquid rewards, websites), and shared (passion point properties, customers) connection points across the consumer journey. They will do this by understanding and interpreting consumer insights and trends, developing communication strategies, understanding marketing mix learnings and applying latest industry and marketplace knowledge. This person is able to link business strategy to communications strategy and translate the communication strategy into an optimal connections plan. This role also provides the vision and connections strategy that is fully integrated with Core Creative Ideas across connections to deliver brand objectives while deriving greater impact from our advertising and integrated communication efforts for priority brands. The Senior Manager, Connections Planning & Investment directs the negotiations of paid media investments for a brand(or brands) against national and/or local media (Broadcast, Print, Online, Radio, OOH, etc), Social, Mobile and Search, etc. efforts in partnership and with the support of agencies (Media agency, Social agencies, Search agency, etc). Function Specific Activities: Experienced in strategy and architecture development, connections planning and buying; management of investment strategy across all shared, owned, earned and paid online and offline channels. Identify, nurture and leverage external connections industry and agency partnerships. Serve as the day-to-day management of industry partners agency deliverables. Be the internal teams go-to for all connection planning questions and deliverables across cross-functional team. Identify, design, negotiate, and execute brand connections tactical plans that include the development of partner created branded content. Work with internal cross-functional team leads across Brand, Content, PR, Assets, Legal, Business Affairs to flawlessly execute programs. Experienced in connections planning and investment; management of investment strategy across all relevant connections points inclusive of of