Georgia Employer MANAGER, CONNECTIONS PLANNING & INVESTMENT - R-094 in Atlanta, Georgia

Relocation Provided: Job Posting End Date: March 24, 2018 Job Profile: 30018188 - Media Consultant I Company: 0101 Coca-Cola North America Grade: 11 Function: Marketing Role: Level 7 Travel Required: Open for Referrals: Position Overview: Why Join Coca-Cola North America? Its an exciting time to work in The Coca-Cola Companys flagship market. Were accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do whether were innovating to give consumers the drinks and packaging sizes they want, or building our eCommerce capabilities. People are our focus when were collaborating with our diverse network of locally-connected bottling partners, and when were returning every drop of water we use to communities and nature. And people with the different backgrounds, skills and perspectives they bring to our workplace are helping transform our business, one big idea at a time. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better. Function Specific Activities: The role of a Connection Planning & Investment Manager is to consider all the things we could do to create a connections plan across all Owned, Earned, Shared and Paid connections and then identify just the things we should do. This role is responsible, in partnership with brand marketers, creative partners, public relations, customer teams and bottling partners, for determining how to best invest brands direct marketing expense (DME) to build best in class connections plans. This person should be capable of linking the business strategy to communication strategy and translating the communication strategy into an optimal connections plan. This role also ensures the connections strategy is fully integrated into the core creative idea across owned, earned, shared and paid channels to deliver brand objectives. He or she will be part of negotiations for $X in paid media investments against national and local media (TV, Print, OOH, Radio, Digital, etc.) and Customer media (In-store, PRN), social and search efforts with the support of media agencies. Key Duties & Responsibilities Act as the SME of consumer channel behaviors and trends Experience with strategy development and media planning and buying both online and offline Translate business objectives and brand strategy into compelling agency briefs Partner with Cross Functional team of Brand, IMC and Customer teams to deliver integrated communications programs Activate programs with external media agencies and vendor companies and serve as the broader teams day-2-day contact for questions and deliverables Assess results of programs, provide post-program reviews that capture learnings and incorporate them into future work Understand program impact across the full path-to-purchase considering shopper/consumer/bottler in the planning process Function Specific Activities: Constantly strive to leverage media tools (analytics, MMM, audience data, bespoke research, IMC Tracking, competitive reporting) to close the loop of impressions, expressions, conversations and actions through to transactions and advocacy Exceptional communication skills that can influence the integrated marketing plan to achieve the best possible outcomes Coordinate custom research efforts with internal and supplier partners as necessary to effectively measure program ROI across revenue, brand equity, and shopper engagement Knowledge of external partner landscape (agencies, content companies, suppliers of products/experiences etc.) to identify optimal execution and deals where appropriate Find innovative ways to create differentiated programs that inspire consumers to choose The Coca-Cola Company Manage the execution and delivery of multiple connections programs to hit targets, optimize efficienciesand remains on budget Mus