Relocation Provided: Job Posting End Date: Job Profile: 30017496 - Channel Marketing Consultant IV Company: 0101 Coca-Cola North America Grade: 13 Function: Marketing Role: Level 7 Travel Required: Open for Referrals: Position Overview: Why Join Coca-Cola North America? Its an exciting time to work in The Coca-Cola Companys flagship market. Were accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do whether were innovating to give consumers the drinks and packaging sizes they want, or building our eCommerce capabilities. People are our focus when were collaborating with our diverse network of locally-connected bottling partners, and when were returning every drop of water we use to communities and nature. And people with the different backgrounds, skills and perspectives they bring to our workplace are helping transform our business, one big idea at a time. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better. Function Specific Activities: Brand Director Position Overview: The Brand Director will be responsible for all marketing and general management activities to build the brand. Candidate should have a blend of experiences and skills across Marketing, Commercialization, Financial Management and Operations. Candidate should thrive on teamwork and know how to champion a brand and motivate both internal and external partners Key Responsibilities: Lead brand strategy development to ensure that our brands continues to grow. Lead the development, approval, communication and stewardship of core brand policies in order to ensure integrity at the local level. Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.) to direct their work activities in order to generate concepts for effective execution of marketing programs and objectives (e.g., drive trail, increase loyalty). Review items for approval (e.g., merchandise, packaging, marketing programs, e-commerce, point-of-sale, advertising, etc.) by using brand/legal/creative/quality assurance guidelines in order to enhance the brand image, protect The Company and comply with contractual obligations to third parties (e.g., licensors, rights-holders). Apply a general management mindset across all touchpoints in managing: Brand messaging, communications and system engagement Annual brand planning, product innovation / packaging Marketing budget, forecasting and brand P&L management Creative development, advertising and media planning Retail activation (customer marketing) and consumer promotions Public relations and strategic partnerships Market research Job Requirements: Minimum of seven years experience in brand marketing. CPG experience is ideal. Bachelor's degree, MBA preferred Operational, Commercial and Financial Management skills and experiences a requirement Solid understanding of promotion and media planning- both grassroots and across major mediums (OOH, radio, print, new digital) P&L Management Skills Management of major Product and Package Innovation Initiatives Agency Project Management experience including budget management Excellent written, verbal, and interpersonal communication skills Stronganalysis, strategic thinking, creative thinking, team leadership, planning, organizing, problem solving skills. Experience with Nielsen Passion for understanding consumer behavior and building strong brand positioning strategies Innovation experience (demonstrated ability to lead a concept from idea to shelf) Entrepreneurial spirit Passion for winning Technical Skills: Brand Marketing Strategy: Knowledge of information used to define brand strategic corridors